Kool Aid An Example Of The American Dream Coming True

The Kool-Aid brand has been successful in marketing in a competitive industry. Our goal is to identify the brand evolution. Kool-Aid adopted a new image with new flavors to attract its target market: the youngest and to be able to sell their product better than its competitors. But, the target market is not only the youth people; the company focus its products to many other factors as the sports population. This paper explains the history of the product and evolution through the history and how many events make the advertisements change. Our research report focusses on the student population in Central Methodist University evaluating the knowledge as a customer and how they perceive the marketing strategies from Kool-Aid. The report†¦show more content†¦Kraft Foods is current the name of the company that own Kool Aid. Kraft food has introduced into the lineup of Kool Aid products, Bursts and Jammers, which are liquid drinks more like the Fruit Snack that Edwin first in vented. Kraft food group is an American manufacturing and processing conglomerate headquarter in Chicago, Il. Kraft Food Inc. was founded in October 1 in 2012, only 4 years ago. The company core business is in beverage, cheese, dairy food, snack food and convenience foods. Ones of the most famous brands are Heinz, Philadelphia Cream Cheese, Jelly- O or Oscar Mayer. Kool-Aid fit in the company because is a drink available in a variety of flavors, mixed as a powder with water and sometimes sugar, it is one of the most important beverage in the company. Hypothesis Over the years Kool-Aid has been adopting a new image and creating new flavors to attract the youngest and to be able to sell their product better than its competitors. The research mainly wants to know whether our hypothesis is true or false. First, we looked for the different sections related to the marketing of this company, since the purpose is to sell the product. 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